Veneda for Valera

This is what happens when a multi-hyphenate creative has full access to the Rains archive—and full creative freedom to style the Valera Bag. Veneda Carter explores versatility.

The Valera Bag as the muse.

  • Valera Shoulder Bag Large

    The bag for busy lives. An easygoing, spacious style with a soft, rounded shape that drapes elegantly when thrown over the shoulder or crossbody.

    Explore the Valera Shoulder Bag Large

  • Valera Shoulder Bag

    The waterproof everyday bag. Characterized by a soft shape that drapes beautifully when worn on the shoulder or across the body.

    Explore the Valera Shoulder Bag

  • Valera Shoulder Bag

    The waterproof everyday bag. Characterized by a soft shape that drapes beautifully when worn on the shoulder or across the body.

    Explore the Valera Shoulder Bag

  • Valera Shoulder Bag

    The waterproof everyday bag. Characterized by a soft shape that drapes beautifully when worn on the shoulder or across the body.

    Explore the Valera Shoulder Bag

  • Valera Shoulder Bag Large

    The bag for busy lives. An easygoing, spacious style with a soft, rounded shape that drapes elegantly when thrown over the shoulder or crossbody.

    Explore the Valera Shoulder Bag Large

Veneda Carter styles

The Valera Bag.

“I wanted to express my aesthetic through layering—an integral part of my styling. I played with proportions and silhouettes to explore femininity in an exciting way.” 


–Veneda Carter

Veneda Carter

Veneda is a celebrated stylist. LA-based, with roots in Denmark. Her style bridges urban sophistication and playful experimentation. She models and styles the Valera Bag in Rains’ HQ in Aarhus, Denmark.



Explore the Valera family
Valera Shoulder Bag

Harsh weather, soft design.

The next waterproof icon.

Valera Shoulder Bag Large

Protective and beautiful.

Rains explores draping for a softer silhouette.

Shop Valera Shoulder Bag Large

From LA to Aarhus.

For everyday versatility. Everywhere. This is a bag that can be packed and unpacked, snowed or showered on, and thrive.
Explore Valera Bags

Waterproof elegance.

The Valera Bag.