
Veneda for Valera
This is what happens when a multi-hyphenate creative has full access to the Rains archive—and full creative freedom to style the Valera Bag. Veneda Carter explores versatility.
The Valera Bag as the muse.

Veneda Carter styles
The Valera Bag.
“I wanted to express my aesthetic through layering—an integral part of my styling. I played with proportions and silhouettes to explore femininity in an exciting way.”
–Veneda Carter
Veneda Carter
Veneda is a celebrated stylist. LA-based, with roots in Denmark. Her style bridges urban sophistication and playful experimentation. She models and styles the Valera Bag in Rains’ HQ in Aarhus, Denmark.
Explore the Valera family


From LA to Aarhus.